The value of user testimonials for online merchants is incomparable. This is one of the most influential tools that have impact on the customers’ decision-making. This is an indispensable component that shows merchants that their offers are in demand. Both positive and bad reviews matter for the people who make online purchases and sell. Why? A piece of text written by a real customer sounds more trustworthy than a well-crafted marketing content. Continue reading ths press release here.